What Is It About These People?
No question. Subaru owners are a different group of people. They are called “super-loyalists” and “believers”. They are educated, independent, free thinking, pet owning, safety conscious members of a club called Subaru. They respond to a campaign called “Love”. They like being around other “Subaru People”. We know this because of the enormous success of Subaru’s social media campaigns. The popularity of these campaigns shows us Subaru owners like sharing their stories and like reading about experiences from other Subaru owners.
It’s no big secret people buy from people they like. So, as a dealership, are you “Subaru People” or are you “another car dealership” selling Subarus. To the Subaru owner, it makes a difference.
Share the “Love” AND competitively market your Subaru dealership’s story the way “Subaru People” appreciate and they will reward you with their business. Call Kent Communications today and talk to us about how your dealership can reach “Subaru People” more effectively.