Access and appetite for video is growing like never before. In the next 3 years, demand will increase by 300% . Much of the increase is fueled by mobile devices. We have a screen with us where ever we go. No wonder mobile devices are getting larger. People want video. They just gotta have more video.
As a business this should be music to your ears. Video makes it easy and entertaining to connect and convey your message, and video’s ability to influence makes it a vital component to almost every strategy. The best part is, video production is now more affordable than ever and your campaigns can pinpoint target markets more precisely through digital. Digital media also allows the advertiser to gauge interest almost immediately. Modifications can easily be made to make the video more and more effective.
The key, as with any marketing, is telling your story, branding your business or positioning the product or service in the right way. Starting with the video below, Tom Kent has been writing, directing and producing video for over 20 years . A good video doesn’t need to be expensive to work. It’s the idea and the execution that makes the difference. The video below was produced for only $1500.