If You’re in Business … Literally, Get Your Video On
For successful learning and recall, experience is our best teacher. Experiences allow us to observe and combine our sensory capabilities, such as visual and emotional, with our mental capabilities such as sorting, association, memory and processing. It’s a natural, powerful system humans have done pretty well with over the past few million years. In fact, along with eating, drinking, breathing, sleeping, sex and binge watching videos, it’s probably one of the natural things we do best.
So, how do we as marketers exploit this information to manipulate the world?
(SFX) – The evil laugh!
We replicate experiences in the way that best resembles the real thing and that preferably requires little or no effort on the part of our target market. Our job is to get the ole ball rolling!