To prepare for specific Advertising or Outreach Projects, Kent Communications
incorporates their own step-by-step approach. As an exercise, give it a try, but
don’t forget, it’s vitally important to fully develop your brand first.

• Situation Analysis
• Task
• Audience
• Restrictions/Obstacles
• Timing
• Motivators
• Energy Ideas

To learn more about the individual steps involved, especially “Energy Ideas”,
Give us a call at 804-323-1500.