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To prepare for specific Advertising or Outreach Projects, Kent Communications
incorporates their own step-by-step approach. As an exercise, give it a try, but
don’t forget, it’s vitally important to fully develop your brand first.

  • Situation Analysis
  • Task
  • Audience
  • Restrictions/Obstacles
  • Timing
  • Motivators
  • Energy Ideas

To learn more about the individual steps involved, especially “Energy Ideas”,
Give us a call at 804-323-1500.

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